The above design contest is organized by Uneetee, where they use a contest to promote a clothing, costume or t-shirt business. This is a great marketing idea! There are many other ways to create contests or competitions:

• have people submit customer success stories.
• award customer with most purchase.
• create random draws or sweepstakes.
• have people rank their favorite designs.
• the possibilities are endless. Just look at some contests sites for ideas.

The possibility of free marketing exposure for the developer or their company will entice people to try out the product and deliver ready-made testimonials to you!