The following list of ‘Bob Hitching’s positive words’ is from Competitors Journal (a magazine which ceased publication some years ago).
| Absolutely | Absorbing | Abundance | Ace |
| Active | Admirable | Adore | Agree |
| Alert | A1 | Alive | Amazing |
| Appealing | Approval | Aroma | Attraction |
| Award | Bargain | Beaming | Beats |
| Beautiful | Best | Better | Bits |
| Boost | Bounce | Breakthrough | Breezy |
| Brief | Bright | Brilliant | Brimming |
| Buy | Care | Certain | Charming |
| Chic | Choice | Clean | Clear |
| Colourful | Comfy | Compliment | Confidence |
| Connoisseur | Cool | Courteous | Coy |
| Creamy | Crisp | Cuddly | Dazzling |
| Debonair | Delicate | Delicious | Delightful |
| Deluxe | Dependable | Desire | Diamond |
| Difference | Dimple | Discerning | Distinctive |
| Divine | Dreamy | Drool | Dynamic |
| Easy | Economy | Ecstatic | Effervescent |
| Efficient | Endless | Energy | Enhance |
| Enjoy | Enormous | Ensure | Enticing |
| Essence | Essential | Exactly | Excellent |
| Exceptional | Exciting | Exclusive | Exhilaration |
| Exotic | Expert | Exquisite | Extol |
| Extra | Eye-catching | Fabled | Fair |
| Famous | Fantastic | Fashionable | Fascinating |
| Fab | Fast | Favourite | Fetching |
| Finest | Finesse | First | Fizz |
| Flair | Flattering | Flip | Flourishing |
| Foolproof | Forever | Fragrance | Free |
| Freshness | Friendly | Full | Fun |
| Galore | Generous | Genius | Gentle |
| Giggle | Glamorous | Glitter | Glorious |
| Glowing | Go-ahead | Golden | Goodness |
| Gorgeous | Graceful | Grand | Great |
| Guaranteed | Happy | Healthy | Heartwarming |
| Heavenly | Ideal | Immaculate | Impressive |
| Incredible | Inspire | Instant | Interesting |
| Invigorating | Invincible | Inviting | Irresistible |
| Jewel | Joy | Juicy | Keenest |
| Kind | Kissable | K.O. | Know-how |
| Leads | Legend | Leisure | Light |
| Lingering | Logical | Longest | Lovely |
| Lucky | Luscious | Luxurious | Magic |
| Matchless | Magnifies it | Maxi | Memorable |
| Mighty | Miracle | Modern | More |
| Mouthwatering | Multi | Munchy | Natural |
| Need | New | Nice | Nutritious |
| O.K. | Opulent | Outlasts | Outrageous |
| Outstanding | Palate | Palatial | Paradise |
| Pamper | Passionate | Peak | Pearl |
| Perfect | Pick-me-up | Pleasure | Pleases |
| Plenty | Plum | Plump | Plus |
| Popular | Positive | Power | Precious |
| Prefer | Prestige | Priceless | Pride |
| Prime | Prize | Protection | Proud |
| Pure | Quality | Quantity | Quenching |
| Quick | Quiet | Radiant | Ravishing |
| Real | Reap | Recommendation | Refined |
| Refreshing | Relax | Reliable | Renowned |
| Reputation | Rest | Rewarding | Rich |
| Right | Rosy | Royal | Safety |
| Save | Satisfaction | Scores | Seductive |
| Select | Sensitive | Sensational | Serene |
| Service | Sexy | Shapely | Share |
| Sheer | Shy | Silent | Silver |
| Simple | Singular | Sizzling | Skilful |
| Slick | Smashing | Smiles | Solar |
| Smooth | Soft | Sound | Sparkling |
| Special | Spectacular | Speed | Spicy |
| Splendid | Spice | Spotless | Spruce |
| Star | Strong | Stunning | Stylish |
| Subtle | Success | Succulent | Sun |
| Superb | Superlative | Supersonic | Supreme |
| Sure | Sweet | Swell | Symphony |
| Tan | Tangy | Tasty | Tempting |
| Terrific | Thoroughbred | Thrilling | Thriving |
| Timeless | Tingle | Tiny | Top |
| Totally | Traditional | Transformation | Treat |
| Treasure | Trendy | True | Trust |
| Ultimate | Ultra | Unbeatable | Unblemished |
| Undeniably | Undoubtedly | U | Unique |
| Unquestionnably | Unrivalled | Unsurpassed | Valued |
| Valuable | Vanish | Varied | Versatile |
| Victor | Vigorous | Vintage | V.I.P. |
| Vital | Vivacious | Warm | Wealth |
| Wee | Whiz | Whole | Whopper |
| Winner | Wise | Wonderful | Worthy |
| Wow! | Youthful | Yule | Young |
| Zap | Zeal | Zest | Zip |
| Zoom | 101 | 1990s | 20th Century |
| Mmmm | Sshhhh! | Top of the Pops/ Crops /Hops | It refreshes the… other…. cannnot reach |
| SOS | A step ahead | A racing start | Growing demand |
| Take the biscuit | On the right foot | Softly, softly | Making an impression |
| So-so | Maximum protection | Get up and glow | Stands supreme |
| The ultimate | Hi! | Star in its own right | An eye for bargains |
| Heaven scent | A shining examle | The bare necessities | Make the penny drop |
| Shoulder to cry on | Get it together | Really cool | The one |
| King of the | Goodness only knows | Easy as 1 2 3 (ABC) | Nothing to declare |
| Brightens up | Adds distinction | Goes without saying | The |
| No 1 | Child’s play | Sounds good | Take pride |
| Take some beating | Set the pace | Sky high | Second to none |
| Save a packet | Rest easy | Run for my money | It’s ‘in’ |
| Pole position | Perfect combination | On my wavelength | Just like that |
| All systems | Mint condition | Make dreams come true | Make my day |
| Knock spots off | 5 star | Extend your scope | Down to a fine art |
| Does the trick | Draws me back | Think ahead |
